Title: Basin White

Purpose of The Work: Basin White — an upscale version of Basin, retailer of unique bath and beauty products — is designed to create an experience that extends the brand, presents an array of unique new products, and gives a new audience a reason to connect with the brand. This identity is designed to appeal to a more affluent and sophisticated audience who appreciates the finer things in life. .

CREDITS
Company: Duffy & Partners
Designer: Alan Leusink
Art Director: Dan Olson
Date: March 2007