Wed, Jun 15th, 7:00pm - 10:00pm

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You’ve plucked the most succulent Pantones and made them bleed. You’ve blended bitmaps and pureed pixels into mouth-watering designs. You’ve squeezed until creative juices were oozing from your ears. You’ve discarded the pulp and preserved the sweet, sweet nectar. It’s time to gather your juiciest work and enter it in the AIGA Minnesota Design Show 2016.

Final Extended Deadline! Online & physical entries should be submitted by May 23, 2016.

Make plans to come to the show on June 15 and see the fruit of your labor, mingle, and have a drink. There will be great work. There will be laughter. There will be juice.

Judges Panel Discussion and Design Show: June 15

A reception to premiere and display the winning entries and celebrate the Minnesota design community will be held on Wednesday, June 15 at 7:00-10:00 pm the Solar Arts Building. A panel discussion with the esteemed judges precedes the reveal of selected work at 6:00 pm. Panel discussion moderated by John DuFresne, AIGA Fellow 2012. Note that limited tickets will be available for the panel discussion — secure your spot by registering early.

Meet the Judges

Ann Willoughby
Founder and Chief Creative Officer, Willoughby Design

Ann Willoughby has been a leader in brand experience design and design education for almost four decades. She has taught, written and given lectures all over the world. AIGA has been at the center of her professional career since the mid 1980s. She is a AIGA medalist and served on the AIGA National Board of Directors and chaired the 2004 AIGA National Design Conference in New York. Ann was Co-Chair of the AIGA National Centennial Celebration in 2014. Ann helped launch the pilot AIGA Design Leadership Program at Harvard Business School. She writes and speaks about systems design and design thinking as a method to improve the product and service experiences that designers help create so that they are sustainable, useful and beautiful. She was named one of 50 women leaders in the design book, Women of Design by Bryony Gomez-Palacio and Armin Vit.

Ann founded Willoughby Design in 1978. Over the years, Willoughby has developed a business culture and process where designers and clients work together collaboratively at the Design Barn or at the offices in Kansas City and San Francisco. Willoughby has designed brand identities and and interactive brand experiences for scores of clients, including the Kauffman Foundation, the United Nations, Hallmark Cards, Lee Jeans, Einstein Bros. Bagels, Spin Pizza and Panera Bread. The company has provided pro bono design for Harvesters, the regional food bank for 20 years. Kansas City civic and community organizations such as Visit KC, KC Chamber, Max Rapid Bus, and the win|win initiative are examples of Willoughby re-brands that helped revitalize the city over the past 10 years. Willoughby is currently designing the new streetcar and regional transit brand system for the greater Kansas City region.

Jose Caballer
Chief Content Officer, The Skool

Jose is the co-founder of The Skool, an education company that teaches the business of design. He studied graphic design at Art Center College of Design and was then trained “on the streets” of the .COM boom in the 90’s and at The Groop the digital agency he founded and ran for 11 years. There he got to work with diverse clients such as Al Gore, Jamie Oliver, Thomas Keller, Alice Waters and corporate client like Disney, Nike and Myspace. Today he combines his 20 years of digital experience and his passion for teaching The Skool. He has trained thousands of professionals at workshops and webinars worldwide.

Mitch Goldstein
Assistant Professor of Graphic Design, Rochester Institute of Technology

Mitch Goldstein is a designer and educator based in Rochester, New York, where he is an Assistant Professor in the School of Design at Rochester Institute of Technology. Before joining the faculty at RIT, he taught art and design at Rhode Island School of Design, Maryland Institute College of Art, Virginia Commonwealth University, and other institutions. He received his BFA in Graphic Design from Rhode Island School of Design, and his MFA in Design/Visual Communications from Virginia Commonwealth University’s School of the Arts. He works in collaboration with his wife and partner Anne Jordan on select client projects, and he is the producer and co-host of the design podcast “Through Process”, which examines contemporary design education and practice.

Ryan Fitzgibbon
Editor-in-Chief, Hello Mr.

Ryan Fitzgibbon is the founder and publisher of Hello Mr. He began his career as a communication designer at IDEO, calling San Francisco home when he wasn’t capturing insights and stories for various design challenges around the globe. In May 2012, he packed up and moved to Australia to pursue his own venture in storytelling. By March 2013, he launched the first issue of Hello Mr. In June 2014, he moved to Brooklyn to continue independently publishing the biannual magazine, highlighted by New York magazine as part of “the new generation of indie magazines.”

He has served as Co-Chair of Communications for the San Francisco chapter of AIGA, and was invited to a trial residency at Benetton’s prestigious communications research centre, studio and school, Fabrica in Treviso, Italy. In 2015, Ryan was named one of PRINT magazine’s New Visual Artists under 30.

Types of Entries and Entry Categories

  • Single Entry: A single, stand-alone piece.
  • Campaign Entry: A series of conceptually related pieces, judged as a group.
  • Student Entry: Work completed while enrolled as a full-time undergraduate or graduate student at an accredited institution during the eligible time period.


  1. Interactive (web sites, blogs, community, mobile, edirect/viral)
  2. Motion Graphics (broadcast graphics, film titles, music videos, animation, video graphics)
  3. Print (brochures, direct mail, posters, print ads, etc.)
  4. Publications (books, magazines, annual reports, newsletters, catalogues, etc.)
  5. Branding (stationery/business systems, identity marks, etc.)
  6. Environmental Graphics (wayfinding, outdoor advertising, exhibitions, etc.)
  7. Packaging (consumer goods, CDs and DVDs, etc.)
  8. Miscellaneous (invitations/announcements, illustration, apparel, photography, typeface design, etc.)
  9. Campaign (a series of conceptually related pieces covering multiple categories, judged as a group)

Categories are provided to help assist in the submission process and do not represent the full range of design work accepted for consideration. Submit your entry based on the category that most closely describes it. Work is not judged on category but on effectiveness of design. Only items printed or produced between April 2014 and April 2016 are eligible for submission.


Individuals and businesses in Minnesota, Iowa, North Dakota, South Dakota, Wisconsin and Manitoba may enter. Entrants need not be AIGA Minnesota members, however, members get a discount for both entry fees and event admission. New members are eligible for the discounted member rate, but must join prior to submitting entries. Visit www.aiga.org/join for more information on becoming an AIGA member. Only items printed or produced between April 2014 and April 2016 are eligible for submission.

To avoid duplicated entries, work from a campaign or series may be entered as individual pieces or as a unit, but not both. Logos are the exception: they may be submitted individually and also appear in materials submitted in other categories.

Entry Fees

  • Single Entry: $50 members, $75 non-members
  • Campaign Entry: $75 members, $100 non-members
  • Student Entry (single or campaign): $25 members, $40 non-members

Chapter Level Sponsor

Event Sponsors

2016 AIGA Minnesota Design Show Volunteers

AIGA Minnesota sincerely appreciates the support of our dedicated volunteers who have contributed to this year’s Design Show.

  • 2016 Design Show Chair:
    Jessica Moretter
  • Committee Volunteers:
    Katrin Loss
    Kim Shannon
    Jill Paul
    Eduardo Cortés
    Barb Etzkorn
    Matthew Fernberger
    Vicki Homuth
  • AIGA Minnesota Director of Legacy Programming:
    Renee Ebert

About the Design Show

The AIGA Minnesota Design Show highlights the most exceptional design work being produced in the Upper Midwest and showcases the power of design in today’s culture. This annual competition is independently judged by leading design professionals from across the country and is structured around the entry’s ability to solve the problem of communicating both design’s effectiveness and aesthetic appeal. Selected entries are presented at the Design Show’s opening reception and are showcased online for the following year.

Need inspiration for your entries? View the recent Design Show Award Winners here. Follow @aigamn #designjuice for up-to-date information. Questions? Email [email protected] for more information.

Contact Leadership

Director of Legacy Programming