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Registration is open! Join us at Design Camp, Oct 4-6 at Madden’s!
Design Camp is a unique conference where we take our profession and passion to the great outdoors. We pair premier thinkers, speakers, and design icons with the beauty of northern Minnesota to give you a full weekend to refresh and jumpstart your creativity.
Find your inspiration in the north woods.
Design Camp will gather designers, artists, art directors, copywriters, web developers, students, educators, and other creative-minded folks who are ready to learn from each other. The day-to-day schedule consists of speakers, workshops, and activities to both teach specific skills, and relax your creativity and let your mind wander.
Explore the multidisciplinary, interconnected nature of design in the modern era.
Design as a profession is continuously shaped by outside forces. In turn, design and designers have the power to influence the world around us. The field of design is like a woven tapestry, made more beautiful as we add more color, and stronger as we add more threads. How do the connections forged among individuals, among organizations, and among disciplines produce creative energy? How can we inspire and be inspired by a more diverse set of experiences?
Meet Our Keynote Speakers
Ash Huang is a writer and designer based in San Francisco. She currently works at Adobe as a Senior Experience Designer, and previously worked with Twitter, Pinterest, Dropbox, and others. Her design articles have been featured in Fast Company, Offscreen Magazine, and Thought Catalog. When she’s not breaking the Internet, she’s working on her third novel, going on adventures with her family, or trying to get the paint out of her hair.
Ashleigh Axios is an international speaker, strategic creative, and an advocate for design's ability to break barriers and create positive social change. She is an executive board member for AIGA, the professional association of design. At Automattic, a company on a mission to democratize publishing and commerce, Axios formed and led the in-house creative agency for marketing, communications, and brand identity solutions. Prior to her role at Automattic, Axios served as the creative director and a digital strategist in the Obama White House. She is president emeritus of AIGA Washington D.C., where she formed DotGovDesign, an initiative connecting and empowering government designers.
A brutally honest consultant, Emily Cohen has been honored to consult and work with many leading design firms across the country. Through these experiences, she has developed, tested, and curated key business insights and strategies that have helped firms become more effective, profitable, and fun to work at. Emily conducts strategic business planning retreats and provides confidential, best-practice insights and advice on staff, client, and process-management strategies. She loves sharing her expertise through speaking engagements, guest posts, her Skillshare class, webinars, industry activism, and, most recently, in her new business book for creatives, Brutally Honest: No-bullshit business strategies to evolve your creative business. Emily Cohen is also fast-talker, a designer by degree, an avid reader, a trend-spotter, a connector, and her client’s advocate.
Lawrence Azerrad is a Grammy Award winning designer, creative director and founder of LADdesign, a graphic design studio focusing on creating visual experiences that spark emotion for musicians, educational and cultural institutions, and organizations working to visualize the future.
Azerrad is the author of Supersonic: The Design and Lifestyle of Concorde published by Prestel. The book chronicles the lifestyle and experience of the world’s only luxury supersonic airliner as expressed through design, and was selected by Amazon as a Best of the Year title in Arts & Photography.
Azerrad is also a producer and the creative director of the Grammy Award winning The Voyager Golden Record 40th Anniversary Edition.
Azerrad is the author of a program called the Designing The Future of Music. Working with several universities in the U.S. and the U.K. in leading designers to uncover new pathways to richer connections to experiencing, valuing, and the discovering of music through design innovation.
Azerrad has spoken on design and inspiration at The V&A Museum, London, The Smithsonian Institution, TEDxUCLA, and at universities, professional organizations, nationwide and internationally.
Seth Johnson advocates on behalf of the world’s largest professional design workforce: 2,500 formally-trained designers in more than 50 studios across nearly 40 countries. His team’s mission is to ensure that IBM’s designers are practicing the best of their craft, growing their skills, and advancing their careers.
Prior to his current role, he led a team to pioneer the infusion of design thinking into IBM’s myriad sales organizations, ultimately increasing the effectiveness and value of dozens of the company’s most strategic client-facing teams. As a recognized leader in the practice of design thinking facilitation, Seth has developed many of the standard facilitation practices in use across IBM today.
Before joining IBM, Seth founded a Minneapolis-based consultancy focused on improving the patient product experience for pharmaceutical companies. A former president of AIGA Minnesota and a long-time educator, he currently serves as an advisor and visiting faculty member of the Graphic Design Graduate Program at ArtCenter College of Design in Pasadena, California. He lives proudly by himself in Austin, Texas.
Madden’s On Gull Lake
11266 Pine Beach Peninsula
Brainerd, MN 56401
Oct. 4-6, 2019
- Trustee $275
- Design Leader $275
- Sustaining $275
- Supporter $275
- Contributor $275
- Educator $275
- Student $205
- Non-member $495
Registration includes event only.
Lodging must be booked separately.
What To Expect
Education. Inspiration. Socialization. Relaxation.
That’s The Ticket: Your design camp ticket includes access to all of the keynotes and presentations, three pre-registered workshop sessions, and several daytime and evening social and networking opportunities. And of course, our famous Design Camp Welcome Bag containing your badge, camp information guide, an iconic custom-designed t-shirt, and curated swag items from some of our amazing sponsors.
Eat, Drink, & Be Merry: Lodging and meals (including the progressive dinner) are booked separately through Madden’s. If you are not staying at Madden’s, you can still contact them to purchase a meal plan in order to participate in the social meal activities.
Northwoods Style: Cozy camp comfort meets creative conference. The weather in October isn’t always Minnesota Nice, and many of the activities require some trips outdoors, so pack accordingly! Bonus points: bring your favorite flannel and get rad in plaid with us on Friday for our Plaidurday celebration.
Social Stuff: We’ve built in plenty of social activities for you to bond with your friends and colleagues, or make some new ones! In addition to the progressive dinner, design trivia competition, and nights by the bonfire that you know and love, we have plenty of fun in store for you during the off-hours (hint: brush up on your mini golf skills…)
Event registration does not include lodging. You are responsible for your lodging and transportation to Madden’s.
We have a limited block of rooms available at Madden’s, which include access to our meal plan. If you are interested in staying on-site please contact Madden’s directly at 1-218-829-2811 for rates and availability.
Workshop Sessions (More to be announced)
Student Tickets: $205 for the first 60 students.
If you register and are unable to attend, firstly, we would be sorry to hear that. Secondly, please email [email protected] by September 10, 2019 for a 50% refund of conference fees. Cancellations after September 10, 2019 will not be refunded. Additional fees may apply where applicable.
Lodging cancellations must be handled by contacting Madden’s directly. Conference is subject to cancellation or change. Liability is limited to funds remitted for conference registration. Speakers and presenters are subject to change without prior notice.
Your registration constitutes permission to use photos and audio/video recordings taken of you at the event or program for promotional and educational purposes in connection with AIGA Minnesota programs and activities, in corresponding publications, in AIGA Minnesota’s archives, and on AIGA Minnesota’s websites and social media presences. We will only get your good side.