Fri, Oct 4th, 9:00am - Sun, Oct 6th 1:00pm
Madden’s on Gull Lake
11266 Pine Beach Peninsula, Brainerd MN 56401

  • Trustee $265
  • Design Leader $265
  • Sustaining $265
  • Supporter $265
  • Contributor $295
  • Educator $265
  • Student $195
  • Non-Member $485

We don’t think creativity thrives in a blank convention center; we think it deserves fresh air.

Design Camp is a unique conference where we take the our profession and passion to the great outdoors. We pair premier thinkers, speakers, and design icons with the beauty of northern Minnesota to give you a full weekend to refresh and jumpstart your creativity.

Find your inspiration in the north woods.

Design Camp will gather designers, artists, art directors, copywriters, web developers, students, educators, and other creative-minded folks who are ready to learn from each other. The day-to-day schedule consists of speakers, workshops, and activities to both teach specific skills, and relax your creativity and let your mind wander.

Explore the multidisciplinary, interconnected nature of design in the modern era.

Design as a profession is continuously shaped by outside forces. In turn, design and designers have the power to influence the world around us. The field of design is like a woven tapestry, made more beautiful as we add more color, and stronger as we add more threads. How do the connections forged among individuals, among organizations, and among disciplines produce creative energy? How can we inspire and be inspired by a more diverse set of experiences?

Meet Our Keynote Speakers (more to come!)

Ashleigh Axios
Creative Director, Obama White House, Executive Board Member, AIGA

Ashleigh Axios is an international speaker, strategic creative, and an advocate for design's ability to break barriers and create positive social change. She is an executive board member for AIGA, the professional association of design. At Automattic, a company on a mission to democratize publishing and commerce, Axios formed and led the in-house creative agency for marketing, communications, and brand identity solutions. Prior to her role at Automattic, Axios served as the creative director and a digital strategist in the Obama White House. She is president emeritus of AIGA Washington D.C., where she formed DotGovDesign, an initiative connecting and empowering government designers.

Lawrence Azerrad
Founder, Creative Director, LADdesign

Lawrence Azerrad is a Grammy Award winning designer, creative director and founder of LADdesign, a graphic design studio focusing on creating visual experiences that spark emotion for musicians, educational and cultural institutions, and organizations working to visualize the future.
Azerrad is the author of Supersonic: The Design and Lifestyle of Concorde published by Prestel. The book chronicles the lifestyle and experience of the world’s only luxury supersonic airliner as expressed through design, and was selected by Amazon as a Best of the Year title in Arts & Photography.
Azerrad is also a producer and the creative director of the Grammy Award winning The Voyager Golden Record 40th Anniversary Edition.
Azerrad is the author of a program called the Designing The Future of Music. Working with several universities in the U.S. and the U.K. in leading designers to uncover new pathways to richer connections to experiencing, valuing, and the discovering of music through design innovation.
Azerrad has spoken on design and inspiration at The V&A Museum, London, The Smithsonian Institution, TEDxUCLA, and at universities, professional organizations, nationwide and internationally.

Additional keynote speaker announcements are coming soon! Follow us for the latest announcements.


Madden’s On Gull Lake
11266 Pine Beach Peninsula
Brainerd, MN 56401

Oct. 4-6, 2019


  • Trustee $265
  • Design Leader $265
  • Sustaining $265
  • Supporter $265
  • Contributor $295
  • Educator $265
  • Student $195
  • Non-Member $485

Registration includes event only.

Lodging must be booked separately.

Register for Design Camp now to secure your spot! Registration closes September 28, 2019

What To Expect

Education. Inspiration. Socialization. Relaxation.

That’s The Ticket: Your design camp ticket includes access to all of the keynotes and presentations, three pre-registered workshop sessions, and several daytime and evening social and networking opportunities. And of course, our famous Design Camp Welcome Bag containing your badge, camp information guide, an iconic custom-designed t-shirt, and curated swag items from some of our amazing sponsors.

Eat, Drink, & Be Merry: Lodging and meals (including the progressive dinner) are booked separately through Madden’s. If you are not staying at Madden’s, you can still contact them to purchase a meal plan in order to participate in the social meal activities.

Northwoods Style: Cozy camp comfort meets creative conference. The weather in October isn’t always Minnesota Nice, and many of the activities require some trips outdoors, so pack accordingly! Bonus points: bring your favorite flannel and get rad in plaid with us on Friday for our Plaidurday celebration.

Social Stuff: We’ve built in plenty of social activities for you to bond with your friends and colleagues, or make some new ones! In addition to the progressive dinner, design trivia competition, and nights by the bonfire that you know and love, we have plenty of fun in store for you during the off-hours (hint: brush up on your mini golf skills…)


Event registration does not include lodging. You are responsible for your lodging and transportation to Madden’s.

We have a limited block of rooms available at Madden’s, which include access to our meal plan. If you are interested in staying on-site please contact Madden’s directly at 1-218-829-2811 for rates and availability.

Workshop Sessions (coming soon)

You will be able to pre-register for three (3) workshops you’d like to attend after you purchase your ticket. All workshops run during all scheduled times, but you can only attend your workshop during your selected time slot. These workshops will be saved along with your registration info, and indicated along with your badge when you get to camp.

Student Info

Student Tickets: $195 for the first 100 students.

AIGA Minnesota offers 100 student tickets at a discounted rate. These tickets usually sell out, are sold on a first-come, first-serve basis, and cannot be reserved in advance. Students who wish to attend Design Camp after student tickets are sold out are encouraged to purchase tickets at the Supporting Member rate. AIGA Minnesota cannot accept registration of blocks of students or process group payments.


If you register and are unable to attend, firstly, we would be sorry to hear that. Secondly, please email [email protected] by September 10, 2019 for a 50% refund of conference fees. Cancellations after September 10, 2019 will not be refunded. Additional fees may apply where applicable.

Lodging cancellations must be handled by contacting Madden’s directly. Conference is subject to cancellation or change. Liability is limited to funds remitted for conference registration. Speakers and presenters are subject to change without prior notice.

Privacy Policy

Your registration constitutes permission to use photos and audio/video recordings taken of you at the event or program for promotional and educational purposes in connection with AIGA Minnesota programs and activities, in corresponding publications, in AIGA Minnesota’s archives, and on AIGA Minnesota’s websites and social media presences. We will only get your good side.

Contact Leadership

Jenny Schmitz-Hinshaw
Jenny Schmitz-Hinshaw
Director of Legacy Programming
Jenny has been a member of AIGA Minnesota since 2000, volunteering on the Design Camp® committee for several years, and serving as co-chair in 2010. She then served on AIGA Minnesota’s board of directors as the director of affinity programming. In this role, she led the affinity groups, which included emerging designers, in-house designers, solopreneurs, sustainable design, veteran designers and UX. From 2012-14, Jenny served as president, overseeing the chapter’s 75 yearly events and initiatives, providing members with a wide variety of opportunities to learn, be inspired, and make new connections.

Jenny’s design career has been focused on the education and healthcare fields. She has extensive experience with in-house creative teams, currently as a designer and project manager with Smiths Medical.