Tue, Mar 3rd, 7:00pm - 10:00pm
Walker Cinema
725 Vineland Pl, Minneapolis MN 55403

By attending an AIGA event, you agree to abide by the Code of Conduct.

Future-oriented designer and creative director Leland Maschmeyer unearths captivating stories hidden within the most unlikely contexts. As co-founder of design agency Collins, Maschmeyer helped reimagine brands such as Spotify, Airbnb, and Facebook.

He joined Chobani in 2016 to oversee the creation of its new in-house design team, which was named Ad Age’s 2019 In-house Agency of the Year. As the company’s Chief Creative Officer, Maschmeyer invests the socially-conscious yogurt brand with folklore magic, meticulous mistakes, and design-centric packaging.


6:00 pm Cocktails

7:00 pm Lecture

Post-Lecture Reception
Directly following each lecture, meet the lecturer and chat with fellow design lovers in the Walker’s Bazinet Main Lobby.


Watch Anywhere: Insights Viewing Parties

Every Insights lecture will be webcast free and in real time. The live stream will be up on walkerart.org about 10 minutes before 7 pm CST.

If you can’t make it in person, grab a group of friends and have an Insights Viewing Party. Send in your questions for the speakers via Twitter (#InsightsDesign).


Sponsored by 10 Thousand Design

Register Today »

or call 612.375.7600

$24 ($19 AIGA and Walker members; $10 students)

Save 25% with an Insights Series Package
Includes tickets to four paid events, plus a reservation for the free digital lecture.
(Unclaimed reserved tickets are released 15 minutes before event start time.)
$72 ($57 AIGA and Walker members; $30 students)

Just add all four Insights lectures to your cart and the discount will magically be applied at checkout. Otherwise, you can purchase packages at the Walker box office.

About the Insights Lecture Series

Insights is a design lecture series for progressive creatives. A unique collaboration between the Walker Art Center and AIGA Minnesota, the series embraces the unexpected to present diverse, exploratory, and contemporary lecturers.

Featuring perspectives from around the world, Insights gives voice to adventurous design thinkers and makers. These designers often pose challenges and push the edges of their profession, in turn inspiring us to identify new perspectives in our own work.

For over three decades, the Walker Art Center and AIGA Minnesota have co-presented the Insights Design Lecture Series and brought the world’s most adventurous design thinkers and makers to the Twin Cities.

Redefine your understanding of graphic design, dive into the thinking behind the work, then hang out after the lectures to meet the lecturers, grab a drink, and chat with your fellow design lovers.

Past lectures are archived on the Walker Art Center YouTube channel.