Tue, Mar 14th, 7:00pm - 9:00pm
Walker Art Center
725 Vineland Pl, Minneapolis MN 55403

By attending an AIGA event, you agree to abide by the Code of Conduct.

The ethos of Brooklyn-based studio WeShouldDoItAll (WSDIA) is that designers should not be constrained to a singular expertise.

WSDIA’s work oscillates between branding, spatial, environmental, interactive, and print projects. As the creative lead for the inaugural Community Galleries in the National Museum of African American History and Culture in Washington, DC, WSDIA took a nontraditional approach that created a linear path to connect multiple galleries by highlighting how African Americans crafted possibilities in a world that denied them opportunities.

Exploring themes of agency, creativity, and resiliency, WSDIA explores reflective and progressive approaches to the importance of identity within projects and a design studio.

Jonathan Jackson, principal of WeShouldDoItAll (WSDIA), brings 20 years of architectural, spatial, and graphic design experience for global brands to the team. He graduated from Kent State University with a degree in architecture.

Prior to founding WSDIA in 2004, he worked for architects Studio Archea in Italy, Archi-Tectonics, and Lindy Roy in New York. He served two years on the board of directors of AIGA/NY and has served as a visiting critic at Columbia University GSAPP, Rhode Island School of Design, and has lectured at the ESVMD in Switzerland; UsByNight Design Festival in Antwerp, Belgium; Harvard Graduate School of Design; University of Michigan Taubman College of Architecture & Urban Planning; and Syracuse University School of Architecture.

Jackson’s multifaceted design portfolio includes environmental graphics and signage system for Nike’s 150,000 sq. ft. headquarters in New York. Under the umbrella of Ralph Appelbaum Associates, WSDIA was a lead exhibition design team for the Smithsonian National Museum of African American History and Culture, which opened in Washington, DC, in 2016.

This will be a live, in-person event.

The video will be available on the Walker Channel later this spring.
There will be no livestream, so please join us.

6:00 pm Reconnect in the Bazinet Main Lobby at the Walker

7:00 pm Lecture

Post-Lecture Reception
Directly following each lecture, meet the presenter and chat with fellow design lovers in the Bazinet Main Lobby.


Tickets on sale now »

$24 ($19 AIGA and Walker members; $10 students)

Save with an Insights Series Package:
$90 ($71 AIGA and Walker members; $38 students)
Includes admission to all five paid events.

Just add all five Insights lectures to your cart and the package discount will be magically applied at checkout. Otherwise, you can purchase packages at the Walker box office.

About the Insights Lecture Series

Insights is a design lecture series for progressive creatives. A unique collaboration between the Walker Art Center and AIGA Minnesota, the series embraces the unexpected to present diverse, exploratory, and contemporary lecturers.
Featuring perspectives from around the world, Insights gives voice to adventurous design thinkers and makers. These designers often pose challenges and push the edges of their profession, in turn inspiring us to identify new perspectives in our own work.
For over three decades, the Walker Art Center and AIGA Minnesota have co-presented the Insights Design Lecture Series and brought the world’s most adventurous design thinkers and makers to the Twin Cities.
Redefine your understanding of graphic design, dive into the thinking behind the work, then hang out after the lectures to meet the lecturers, grab a drink, and chat with your fellow design lovers.
Past lectures are archived on the Walker Art Center YouTube channel.

More from WeShouldDoItAll

Person standing on a wooden abstract architectural installation

Basketball exhibition with text featuring "City Game"

Hypothetical architectural installtion that looks like some kind of space ship

Exhibition of Ron Blunt photos

Installation of embossed abstract icons on white material

Museum exhibition of images feature "Men of Change"