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Presentation & Discussion for the Creative Community
Greg Hoffman’s new book Emotion by Design: Creative Leadership Lessons From a Life at Nike is a celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds. Greg will be sharing some of his stories and insights and then hosting a question and answer so you can participate and learn more about his experience.
About Greg Hoffman
Greg Hoffman is a global brand leader, advisor, speaker, former Nike Chief Marketing Officer and the founder and principal of the brand advisory group, Modern Arena. Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences around the world. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.