Happened
Fri, Nov 9th, 7:00pm - 9:00pm
Walker Art Center
725 Vineland Pl, Minneapolis MN 55403

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Co-presented by Walker Art Center and AIGA Minnesota

For more than 50 years, Dieter Rams’s creations have influenced the look and function of countless consumer products. His “Ten Principles of Good Design” champion simplicity, honesty, and restraint, as exemplified in his iconic work for Braun and Vitsoe. This new documentary portrait by Gary Hustwit (HelveticaUrbanizedObjectified) gives unprecedented access to the usually private designer. Rams ruminates on his life, work, and visions for the future, and shares his personal philosophy—addressing environmental consciousness, decluttering, and living with only what you need. Original music by Brian Eno. 2018, DCP, 80 min.

Gary Hustwit will be in attendance to answer questions after the Friday screening.

Additional screening on Saturday, November 10 at 2:00pm.

“If I had to do it over again, I would not want to be a designer. There are too many unnecessary products in this world.” —Dieter Rams

Contact Leadership

Rich Higgins
Rich Higgins
President
Rich Higgins is the Creative Director at Parallel Retail Group. His background is as diverse as a platypus.

He started his own design studio, Oryx & Moth, doing branding, art direction and design for clients big and small. Meanwhile he was the chair of the Solopreneurs Committee for AIGA MN (2022-2023) and served on the Design Student & Alumni Board at the University of Minnesota (2010-2013). Prior to that he worked at TSG, a design agency in Robbinsdale, for clients including: Target, HealthPartners and Crate & Barrel. He's also had a short stint designing for financial institutions (PNC Bank, Citibank and BBVA Compass). He started out designing and art directing photo shoots for multiple national salon chains throughout the US and Canada. And has had mediocre hairstyles since.

His interests vary widely with the season but he always willing to chat about DIY projects, soccer, LEGO, minimalism, FIRE, AI, technology, saunas, traveling, camping, parenting, etc.