Title: Question Everything

Purpose of The Work: The Science Channel recently launched a new brand identity and positioning. The new brand idea, “Question Everything”, celebrates the human drive to question everything and our power to influence the world around us. There was a need to communicate the tenets of this brand idea to the Science Channel teams — everyone from program developers, to advertising sales, to marketing.

CREDITS
Company: mono
Designer: mono
Art Director: mono
Client: Science Channel
Copywriter: mono
Production: mono
Paper: Vintage science books
Printer: Screenprinting by MPL Specialties
Quantity: 275
Date: August 2007