Title: peopleforbikes.org

Purpose of the Work: Peopleforbikes.org is an initiative founded by the Bikes Belong Coalition. Formed in 1999 by bicycle industry leaders, Bike’s Belong’s mission is to put more people on bikes more often. To reach the nation of bike riders, peopleforbikes.org was created to unite cyclist of all different types, from all across the nation, to come together to make bicycling safer, more convenient and appealing for everyone. Our goal is to unite a million voices to improve the future of biking. We all ride. Now we can ride together.

CREDITS
Company: Colle + McVoy
Designer: Joe Monnens
Creative Director: Brian Ritchie
Client: Bike’s Belong
Copywriter: Joel Stacy
Illustrator: Joe Monnens
Quantity: 250
Date Published: February 2010