Title: Minnetonka Moccasins Brand Redesign

Purpose of the Work: The purpose of this project was to redesign the Minnetonka Moccasins brand, focusing on their heritage as a vintage road trip souvenir. I wanted to retain the current audience/consumer, while at the same time attract new consumers with the refined look of the Minnetonka Moccasin brand. The challenge was to redesign the Minnetonka Moccasins brand while staying true to the heritage.

CREDITS
School: Brainco–The Minneapolis School of Advertising, Design, and Interactive Studies
Designer: Jared Welle
Instructor: Jessica Hall Burns
Date Published: July 2009