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Title: Wired for 2020

Purpose of the Work: Wired for 2020 is the Mentoring Partnership of Minnesota’s new statewide public service engagement campaign that is designed to provide youth and their mentors with resources, “edutainment,” a social media tools to engage them in conversations about their future career opportunities. The yearlong event kicked off April 18, 2009 at the Mall of America. The brand needed to generate awareness and excitement among youth as well as adults.

CREDITS
Company: Peggy Lauritsen Design Group
Designer: Brain Danaher
Client: Mentoring Partnership of Minnesota
Illustrator: Brian Danaher
Quantity: 500
Date Published: April 2009

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