Title: Venus

Purpose of the Work: Little & Company was asked by local rock ledgend Chan Poling (Suburbs) to promote this new musical, entitled “Venus,” to the general public. Our objective was to build awareness and excitement—without buying a single ad—and achieve local success, thus enticing investors to finance a national tour. Doing so meant creative word-of-mouth buzz as well as garnering all the unpaid media impressions possible from local TV affiliates, radio stations and the metro’s two papers.

CREDITS
Company: Little & Company
Designer: Jamie Parker
Creative Director: Joe Cecere
Client: Chan Poling
Photographer: Michal Daniel
Printer: Dunwoody Institute
Quantity: 350
Date Published: April 2009