Title: Chocolate Press Release
Purpose of the Work: To get media people excited about Caribou’s new chocolate drinks made with real Guittard chocolate pieces to help generate sales and most important, buzz.
CREDITS
Company: Colle + McVoy
Designer: Joe Monnens
Creative Director: Ed Bennett, Eric Husband, Mike Caguin
Client: Caribou
Copywriter: Joel Stacy
Quantity: 20
Date Published: November 2009