Thu, Oct 25th, 6:00pm - 8:00pm
Minneapolis Institute of Art
2400 Third Avenue South, Minneapolis MN 55404

  • Trustee $15
  • Design Leader $15
  • Sustaining $15
  • Supporter $15
  • Contributor $20
  • Educator $15
  • Student $15
  • Non-Member $25
  • Student Non-Member $20

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Why Mia? Rebranding Minneapolis Institute of Art

Hear from the Minneapolis Institute of Art’s in-house team on brand development from concept to roll out. Get an inside look at how this new brand boldly and authentically embraced their DNA and signaled to the public a fundamental institutional shift in the way they communicate their role as the people’s museum. The team will also share their strategies for maintaining cohesive visuals and a consistent voice as the museum marks its third year as Mia.

Walks-ins welcome.

Meet the Mia Designers you’ll hear from

  • Peggy Martin, Head of Design and Editorial
  • Kristin Prestegaard, Chief Engagement Officer


  • 6:00 p.m. Gather in reception hall
  • 6:30 p.m. Panel Discussion
  • 7:00 p.m. Q&A

Light food and beverages will be provided.


  • Trustee, Leader, Sustaining, Supporting, Educator, Student | $15
  • Contributing, Student Nonmember | $20
  • Nonmember | $25

About mINhouse

mINhouse events are planned and hosted by AIGA Minnesota’s In-House Designers Committee and are focused on the interests of Minnesota in-house designers. Established in 2009, the In-House Designers Committee fosters awareness and respect within the AIGA Minnesota chapter by providing resources, support, education, and enhanced programming specific to designers’ needs. With in-house designers making up roughly one third of AIGA Minnesota’s membership, the committee’s goal is to give this group a voice and enhance the connection of in-house designers to the local chapter. We encourage those interested in getting involved to join the In-House Designers Committee.

Contact Leadership

Peter (Blaise) de Sibour
Peter (Blaise) de Sibour
Committee Chair, In-house Designers
Innovative creative leader that solves business problems and builds enterprise brands. Involved with the strategy, creative direction and design of communication for a variety of disciplines including traditional and digital media, packaging, visual and branding systems, identity, theming, content creation, naming and informational design. Proven team leadership and client interaction skills. Strong new business development mindset and pitch strategy. Proactive exploration of new technologies and applications with a growth mindset.

Adventure-seeker that thrives on new experiences, traveling with family, cycling enthusiast, weather geek + environmental, health-related, social enterprise volunteering.