AIGA Minnesota | Design Show of Excellence 2006

Advertising/ Promotional Campaigns	Logos/Marks	Case Studies
Annual Reports	Packaging	Public Service
Books	Posters	Green Leaf
Brochures	Self-Promotion	Judges Pick
Direct Mail	Signage/ Environmental Design	Opening Night
Identity Systems	Student Work	People's Choice
Invitations/ Announcements	Miscellaneous	Traveling Show

Brochures
Wausau Paper Royal Fiber	Hospitality, Healthcare and AT Home Brochures	Inspiration Brochures	Elvis Swift Promo
10 Cane Launch Kit	Loud, Proud and Plenty of Soul	AIGA Minnesota Design Camp™ 2005 Guide Book

title: 10 Cane Launch Kit

purpose of the work: 10 Cane is a luxury rum made for mixing top quality rum cocktails. The launch kit is a sales tool for the salespeople to use when describing the new product to distributors as well as on- and off-sale purchasing agents. Alchemy is the underlying positioning of both the product and the package.

CREDITS
company: Werner Design Werks, Inc.
designers: Sharon Werner, Sarah Nelson.
art director: Sharon Werner
client: Mother NY
copywriter: Todd Lamb
photographer: Lars Topelmann
production: Gina Soloperto
printer: Diversified Graphics
quantity/impressions: IM
date published: May 2005