Direct Mail

Title: Recyclopedia

Purpose of The Work: Promotional book for Environment Papers Challenge: There were no new exciting product additions or enhancements to tout — essentially the same story as previous Environment Paper promos.

CREDITS
Company: Design Guys
Designer: Jay Theige
Art Director: Steve Sikora
Client: Neenah Paper
Copywriter: Steve Sikora
Illustrator: Jay Theige
Photographer: Stock photography
Production: Jay Theige
Paper: Neenah paper (various colors and weights)
Printer: Hemlock Printers
Quantity: 20,000
Date: June 2007