Title: Products of Our Time Mailer: Rose + Kite

Purpose of The Work: The objective of the mailer was to promote an exhibition at the Goldstein Museum of Design at the U of M. The typical Goldstein Museum patron is more mature. The typical Goldstein exhibitions are from established collections like Eames, Russel Wright, etc. The Products of Our Time exhibition was a departure from the norm in many ways. Some of the work in the exhibition was controversial touching on political, environmental and sexual themes. All of the work was conceptual in nature from unknown or emerging artists and designers. The challenge was to attract a younger “hip” audience without alienating the established patrons.

CREDITS
Company: University of Minnesota
Designer: Daniel Jasper, Jeremy Singley
Art Director: Daniel Jasper
Client: Goldstein Museum of Design
Copywriter: Daniel Jasper
Photographer: Citizen:Citizen, Dunne & Rabby, Mike Libby
Production: Jeremy Singley
Paper: Domtar Sandpiper, Ice
Printer: Commercial Legal Printing
Quantity: 2,000
Date: July 2007