Title: Target KIDS Catalog

Purpose of The Work: The Target Kids catalog helps strengthen the bond we currently have with Mom by providing her smart seasonal solutions to help simplify her family’s busy lives. By creating promotion vehicles that inform Mom of Target’s tips, tricks, and smart product solutions we help her meet her family’s seasonal product needs, keep her kids happy and save her time and money.

CREDITS
Company: Target
Designer: Jill Pederson (Target), Jeannie Hagen (J. Hagen Design)
Art Director: Cathe Jacobi, Sr. Creative Manager (Target)
Client: Target
Copywriter: Andrea Raab, Jeff Mueller (Floating Head, Inc.)
Illustrator: Michael Bartalos
Photographer: Bob McNamara, Ben McKean Studio, Rau + Barber
Production: Target Print Production Team
Paper: Productolith dull text
Printer: Nahan
Quantity: 3 million per catalog
Date: 2007