Title: Flash Your Smart & Healthy Card

Purpose of the Work: Create the aesthetic for the Norms Campaign, Smart & Healthy. Initial perception studies revealed that college students had a tendency to overestimate negative behaviors and underestimate healthy or positive behaviors of their peers. The Smart & Healthy campaign strives to bridge the gap in perception of peer behavior and ultimately influence a behavior change in the students’ own decision-making process at the University of Wisconsin Stout.

CREDITS
Company: University of Wisconsin Stout
Designer: Matt Kuglitsch
Client: University of Wisconsin Stout Chancellor’s Coalition on Drugs and Alcohol
Quantity: 400
Date Published: September 2009-Present