Purpose of the Work: Chapter 2 is a new store concept in Miami created on the behalf of Women’s Alliance, a national nonprofit organization. The work needed to communicate that this was not only a high-end, consignment clothing store, but one that was a nonprofit, where the proceeds go to help disadvantaged women re-enter the work force.
CREDITS
Company: mono
Designer: Travis Olson
Art Director: Travis Olson/Michael Hart/Chris Lange
Copywriter: Michael Hart
Quantity: 2,000
Date: 2/1/2006
Single/Series: Series