Chuck Hermes
Clockwork Active Media Systems
Minneapolis, MN
clockwork.net
Title: Get Sleep Ready Website
School: College of Visual Arts/Sevnthsin (internship)
Category: Student Work
I will start by saying that I am not, and do not foresee myself in the market for purchasing a mattress in the near future. That said, I was not only intrigued by this piece, I was captivated.
The overall “sleep readiness quiz” concept was clever and provided an exceptionally solid foundation for the designer to have a great deal of fun executing his ideas. The copy is well crafted, the vocal delivery is entertaining, illustration, animation techniques and pacing were fantastic.
This promotion was entertaining. Good clean fun that I could see being enthusiastically passed from email box to email box. My mom, an avid contributor to many viral marketing campaigns, can now warn her friends about the dangers playing solitaire in bed and the potential for a midnight attack by a sinister television set. She will also now be aware of the Sleep Comfort brand. That point alone underscores the success of this particular promotion.
