Henrik Olsen
Hot Studio
San Francisco, CA
hotstudio.com
Title: Skills Challenge
Company: Martin Williams
Category: Entertainment
My selection of the Integrity Windows web site was based on the fact that the site provides an entertaining experience that invites the users to engage, and play, with the brand. In a light hearted way, the site served as a brilliant use of the medium towards building a more complete brand character and story.
The tongue-in-cheek sense of humor throughout the site is disarming and alludes to the companies ability to poke fun at itself, while still suggesting the high quality, and value, of their products.
While a few of the games seemed somewhat basic, I found myself smiling and joking with the other judges as we moved through the site. Both the games and the videos were entertaining enough that I can easily imagine a user would go on to share the game with their network of friends. Thus, providing a smart way for the marketing to become viral, and propelling the piece to accomplish it’s goal.
