Purpose of the Work: The idea behind the Bahamas Brand Book was to reveal the new identity to those on the “inside”—key government officials, tourism professionals, the media and the general Bahamian population—before re-introducing the country to the world at large. This piece is intended to be one part educational and all inspirational. It is used as an instructional tool and a gesture of hospitality by the Ministry of Tourism.
CREDITS
Company: Duffy & Partners
Designer: Mike White
Art Director: Dan Olson
Client: The Islands of the Bahamas Ministry of Tourism
Quantity: 2,500
Date: 10/1/2006
Single/Series: Single