Purpose of the Work: To create a subscription book that would get the attention of parents and drive ticket sales. Knock realized this was an opportunity to not only get their attention, but to touch their hearts.
CREDITS
Company: KNOCK inc.
Designer: KNOCK inc. - Collaboration of entire staff
Copywriter: Jill Palmquist and Jody Huber
Photographer: Jake Armour, John Christenson, William Clark, Bob McNamara, Jason Straight, Jeff Johnson, and Alex Steinberg
Production: Stacey Fields
Quantity: 300,000
Date: Spring 2006
Single/Series: Single