Purpose of the Work: The objective was to elevate the brand. The audience is bird lovers and those shopping for bird lovers. The challenge was to increase perceived value of the Wild Bird Stores gift card program.
CREDITS
Company: IMAGEHAUS
Designer: Colleen Meyer
Art Director: Jay Miller
Client: All Seasons Wild Bird Store
Production: Colleen Meyer
Paper: Neenah Paper Environment Desert Storm Smooth 80#
Printer: Carriers Printed by Franklin Press, Cards printed by PRI
Quantity: 1,250 of each design for carriers, 1,250 of each design for plastic cards
Date: 10/1/2007
Single/Series: Series