Purpose of the Work: The I Will campaign objective was to capture the attention of visitors to the Body Worlds exhibit at a crucial emotional moment after viewing the compelling Body Works exhibit at the Science Museum of Minnesota. The challenge was to engage them to pledge to maintain better health and safety practices.
CREDITS
Company: Medtronic
Designer: Andy Lund and Anthony Willow
Art Director: Lisa Milan
Client: Medtronic Public Relations
Copywriter: April Brush and Rich Fisher
Printer: Impressive Print
Quantity: 60,000
Date: 6/1/2006
Single/Series: Series