Purpose of the Work: Target presented an event for holiday to both gather media attention and to celebrate the holiday season in Union Square Park in New York City. The challenge was how to promote the event.
CREDITS
Company: Target
Art Director: Kristin Stahl
Client: Target
Copywriter: Scott Jorgenson
Production: Amy Lauer
Paper: Produced by the Publication
Printer: Produced by the Publication
Quantity: Over 3 million
Date: 12/1/2006
Single/Series: Single