Purpose of the Work: This campaign was created to showcase the specific product available to all men, both fashion forward as well as the casual guy, while increasing mind share among the cheap chic male shoppers.
CREDITS
Company: Peterson Milla Hooks
Designer: Dave Peterson
Art Director: Amy Demas
Client: Target
Copywriter: Jenny Shears
Photographer: Ilan Rubin
Quantity: 250+
Date: GQ - 2/21/06 / Details - 3/21/06 / Vive - 8/9/06
Single/Series: Series