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title: Ready.Sit.Read! Book Club Campaign

category: Campaign
purpose of the work: Reading is one of the most important things a parent can do for a child’s development. To encourage reading from an early age, Target created the Ready.Sit.Read! Book Club for kids and parents.

CREDITS

company: Target Corporation
art director: Karl Wolf
client: Target Corporation
copywriter: Bettina Gillen
illustrator: J. Otto Siebold
production: Cathy Budd, Jennifer Bartle
paper: Mixed Media
printer: General Litho Services
quantity/impressions: 1
date published: Sep – Dec 2005
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