| title: Payback Feed Bags purpose of the work: Objective was to embody the philosophy of the brand (i.e. more than just feed) in an arresting and memorable design targeting an audience of cattle swine, poultry, horses, etc. producers that are very reluctant to break from the norm. CREDITS company: Colle McVoy designer: Ryan Carlson art director: Ed Bennett client: CHS, Inc copywriter: Annette Bertelson illustrator: Mike Jaszewski date published: Jan 2005 |
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