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title: DC
Comic’s
Superman Brand Guide
purpose of the work: In preparation for the film “Superman
Returns,” a
brand guide was developed and created to help all Warner Bros. business
units, as well as third-party licensees, understand the essence and
value of the Superman imagery. It inspires everyone who touches the
Superman brand to use it with care and the esteem it deserves.
CREDITS
company: Little & Company
designer: Mike Schacherer
art director: Joe Cecere
client/publisher: DC Comics
copywriter: Alison Illies
photographer: Kim Siebold
production: Production Designer:
Kim Siebold; Project Director: Sarah Hillstrom; Account Director:
Clark Vander Broek
printer: Caractera Inc and Shapko
quantity/impressions: 5,000
date published: Jul 2005 |
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