AIGA Minnesota | Design Show of Excellence 2006

Advertising/ Promotional Campaigns	Logos/Marks	Case Studies
Annual Reports	Packaging	Public Service
Books	Posters	Green Leaf
Brochures	Self-Promotion	Judges Pick
Direct Mail	Signage/ Environmental Design	Opening Night
Identity Systems	Student Work	People's Choice
Invitations/ Announcements	Miscellaneous	Traveling Show

Books
DC Comics Superman Brand Guide	Brand Apart	Expanding The Center: Walker Art Center and Herzog & De Meuron	The MCKnight Foundation "You Are Here"
Par Aide--50th Anniversary Commemorative Book	Willey House Flip House

title: DC Comic’s Superman Brand Guide

purpose of the work: In preparation for the film “Superman Returns,” a brand guide was developed and created to help all Warner Bros. business units, as well as third-party licensees, understand the essence and value of the Superman imagery. It inspires everyone who touches the Superman brand to use it with care and the esteem it deserves.

CREDITS
company: Little & Company
designer: Mike Schacherer
art director: Joe Cecere
client/publisher: DC Comics
copywriter: Alison Illies
photographer: Kim Siebold
production: Production Designer:
Kim Siebold; Project Director: Sarah Hillstrom; Account Director: Clark Vander Broek
printer: Caractera Inc and Shapko
quantity/impressions: 5,000
date published: Jul 2005