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title: Inspiration AD CAMPAIGN

purpose of the work: Inspiration is a new neighborhood development with the mission: to restore 245 acres of land to its native prairie condition and build homes that are sensitive to the environment on a small footprint. What CPDC, is selling is more than land, but a lifestyle to those people nostalgic for a small town feeling in a “green” setting. Potential home buyers needed to be informed of the unique qualities of this endeavor and what makes Inspiration so special.

CREDITS

company: Werner Design Werks, Inc.
designers: Sharon Werner, Sarah Nelson
art director: Sharon Werner
client: Contractor Property Developers Company
copywriter: Lisa Pemrick
date published: Dec 2005
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