| title: Inspiration AD CAMPAIGN purpose of the work: Inspiration is a new neighborhood development with the mission: to restore 245 acres of land to its native prairie condition and build homes that are sensitive to the environment on a small footprint. What CPDC, is selling is more than land, but a lifestyle to those people nostalgic for a small town feeling in a “green” setting. Potential home buyers needed to be informed of the unique qualities of this endeavor and what makes Inspiration so special. CREDITS company: Werner Design Werks, Inc. designers: Sharon Werner, Sarah Nelson art director: Sharon Werner client: Contractor Property Developers Company copywriter: Lisa Pemrick date published: Dec 2005 | |