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title: Brand Apart

purpose of the work: Creating a distinctive brand voice is an art… done well by very few companies. The One Club came to Joe Duffy with the proposal of writing a book dedicated to these few brands.

CREDITS
company: Duffy & Partners
designer: Ken Sakurai
art directors: Joe Duffy, Dan Olson
client/publisher: One Club
quantity/impressions: 3,000
date published: Jul 2005
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