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title: Walker Expanded

purpose of the work: To develop a new identity system to help signal a new institution. The main question was: How can the Walker approach the idea of a graphic identity in a fresh way? The previous identity, commissioned by then—design director Laurie Haycock Makela, was implemented in 1995. It seemed timely for us to create something new. But just as the architecture of our expansion does not ignore what already exists, a new identity had to acknowledge what had come before.

company: Walker Art Center
designer: Chad Kloepfer
art director: Andrew Blauvett
client: Walker Art Center
production: Eric Olson, Font Engineer
printer: various
paper: various
quantity/impressions: various
date published: Fall 2004 - Apr 2005
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