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image
title: Thymes Identity

purpose of the work: Thymes the maker of beautifully fragranced bath, body and homecare products, had reached a crossroads. After 20 successful years in business the marketplace had changed. Consumers started placing greater emphasis on small indulgences for self and home causing new competitors to enter the market. Thymes came to Duffy and Partners to reinvent their brand identity to symbolize their core vale of offering artistically inspired products, and importantly to signal a revitalized commitment to this value.

CREDITS
company: Duffy & Partners
designers: Ken Sakurai, Esther Mun
art director: Dan Olson
date published: Apr 2005
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