Purpose of The Work: As a new product
in an extremely saturated and
competitive retail sphere, Sola Squeeze would need a strong but unique identity and packaging to catch and hold the
on-the-go consumer’s attention. Originally operating solely as a juice bar, we leveraged Sola’s name recognition and introduced a new visual look for the retail market.
CREDITS
Company: Bamboo Design
Designer: Aaron Melander
Art Director: Kathy Soranno
Client: Blackwatch/Lunds Food Holding
Copywriter: Kate Durkin
Printer: Multi-color Corporation
Quantity: 12,000
Date: 7/1/2006
Single/Series: Series