Purpose of the Work: UpperCrust is an upscale, natural organic food Company that makes and sells high quality, homemade foods. They’re proud of the goodness that goes into all of their products, and with the pre-made foods, UpperCrust gave even the busiest of mom’s an easy way to have their kitchen smell like they’d been baking all day with minimal effort. The problem was, their packaging didn’t measure up to this quality and goodness. Knock’s recipe for success was to create an identity with rich elegant colors combined with a smart, friendly voice.
CREDITS
Company: KNOCK inc.
Designer: Will Ecke
Art Director: Todd Paulson
Client:The Uppercrust Fine Foods Company
Copywriter: Jill Palmquist
Illustrator: Will Ecke
Date: 11/1/2006
Single/Series: Single