Purpose of the Work: Our objective was to introduce our guests to Japan’s renowned artist Ayomi Yoshida and her new exclusive collection of gift-wrap and gift-giving accessories. Our core audience was current and new Target guests wanting a unique, sophisticated way to give a gift. Our challenge was to create a cohesive branding campaign consisting of packaging, point-of-sale marketing and promotions that successfully expressed her passion and cultural inspiration for her graphic gift-wrap.
CREDITS
Company: Target
Art Director: Black Design
Client: Target
Copywriter: Adam Reynolds, Target
Photographer: Maki Struc
Production: Jackie Appel
Paper: Wrapping Paper: 21 x 14 folds to 7 x7 - black over PMS 186 - stock 70# Utopia II II Gloss Text - Door drop insert 21 x 7 folds to 7 x7 - 4 color process 2 sides - stock 80# Utopia II gloss cover
Printer: John Roberts
Quantity: 49,726
Date: 7/1/2006
Single/Series: Single