Purpose of the Work: The Back-to-College season starts earlier every year. To set Target apart form the competition, we developed a pre-shopping-season marketing piece directed toward parents and recently graduated high school students. This piece gave helpful hints on what to expect in August and September, checklists, planning guides, promotional offers, and a sweepstakes that provided cash for tuition.
CREDITS
Company: Catalyst Studios
Designer: Dave Dickey
Art Director: Shannon Pettini (Creative Director) Fiona Mitchell, Target (Creative Manager)
Client: Target
Copywriter: Adam Reynolds, Target
Illustrator: Sarah Labieniec
Date: 4/1/2006
Single/Series: Single