Purpose of the Work: Our objective was simple: to surprise and delight our guests by delivering on our “Expect More. Pay Less.” Brand promise. Our strategy: to partner with Rolling Stones magazine for a first-to-market back cover celebrating the magazine’s 1000th issue. The audience: our guests, specifically those who purchase music and, of course, the buzz-generating media.
CREDITS
Company: Peterson Milla Hooks
Art Director: Ron Anderson
Client: Target
Photographer: Kenneth Willardt
Production: Melissa Rothman
Date: 5/1/2006
Single/Series: Single