Purpose of the Work: Benjamin Moor was introducing its most innovative product ever. A skeptical sales force needed to be blown away and convinced that the company was serious.
CREDITS
Company: Carmichael Lynch Thorburn
Designer: Ben Levitz
Art Director: Bill Thorburn
Client: Benjamin Moore
Copywriter: Dan Ruppert-Kan
Quantity: 300
Date: 12/1/2005
Single/Series: Single