Title: Setu Preview Piece

Purpose of the Work: Herman Miller asked us to create a launch piece for its new chair, Setu, at Neocon World’s Trade Fair in Chicago. Herman Miller’s one and only mandatory; make it craveable to architects and designers in a sea of giveaways and product brochures.

CREDITS
Company: Mono
Designer: Mono
Creative Director: Mono
Client: Herman Miller
Copywriter: Mono
Photographer: Simon Hoegsberg, Jason Lazaurs, Cameron Wittig, Chris Sheehan, and Christ Barrett (chair photos)
Production: Mono
Paper: 100# Productolith dull text, 4CP+PMS+Flood Matte Solutions
Quantity: 10,000 sets
Date Published: June 2009