Title: The World’s Thinking

Purpose of the Work: For the new generation of prospective business school students, the Harvard Business School needed to correct misperceptions of it being a traditional, stodgy institution and highlight its focus on entrepreneurship and social enterprise. The school also needed to showcase its global perspective—from a culturally diverse student body, to collaborative classroom thinking, to the impact its graduates make in the world.

CREDITS
Company: Mono
Designer: Mono
Creative Director: Mono
Client: Harvard Business School
Copywriter: Mono
Photographer: Pamela Littky
Production: Mono
Paper: Soy Inks on Recycled Paper
Printer: John Robert Company
Quantity: 25,000
Date Published: June 2009