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title: Party at Peavey

purpose of the work: To attract younger music fans to the MN orchestra and this eclectic, after-work concert. Specifically, we targeted the downtown, cubicle-dwelling crowd.

CREDITS
company: Target Corporation
art director: Karl Wolf
client: Minnesota Orchestra
copywriter: Travis Robertson
illustrator: Rachel Solomon, Alli Arnold
production: Jennifer Bartle, Cathy Budd
quantity/impressions: 12-Signs; 155-T Shirts; ROP 537, 527
date published: Sep 2005
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