| title: Choxie Packaging purpose of the work Target wanted to create a premium line of chocolates for our guests, but one that fit our guests - chocolate with a twist. We wanted the line to look fun and to convey both the unique and unexpected flavor profiles we had developed and the premium nature of the ingredients. CREDITS company: Target Corporation designer: Amy Knapp art director: Pamela Epstein client: Target Corporation copywriter: Steve Chithart quantity/impressions: 1.7 million units date published: Oct 2005 |
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