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title: 10 Cane Bottle

purpose of the work: The main objective was to showcase 10 Cane as a luxury rum made for mixing top quality rum cocktails. Alchemy is the underlying positioning of both the product and the package. It needed to appeal to both club-going cocktail drinkers and discerning liquor consumers.

CREDITS
company: Werner Design Werks, Inc.
designers: Sharon Werner, Sarah Nelson
art director: Sharon Werner
client: Moet Hennessy
illustrator: Elvis Swift
quantity/impressions: a lot
date published: May 2005
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