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title: Benjamin Moore Paint Cans

purpose of the work: Present a revolutionary new paint line in a distinctive, upscale and design-forward way that breaks the category norm and changes people’s perspective on Benjamin Moore--traditionally thought of as old, premium, classic brand.

CREDITS
company: Carmichael Lynch Thorburn
designers: Therese Cordatto, Ben Levitz
art director: Bill Thorburn
quantity/impressions: 50,000
date published: Jun 2005
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