Purpose of the Work: The idea was to create a simple, yet identifiable mark for Target’s in-house creative agency, aptly named “inHouse”. The primary audience is Target’s creative studio itself, as well as its clients in Target marketing. The challenge was to introduce a mark that felt right for Target’s brand attributes (optimistic, clever, simple) without competing with the bullseye.
CREDITS
company: Target
designer: Daniel Walls, Senior Art Director
client: Target
copywriter: Abby Meyerson
quantity/impressions: 300
date published: July 2008