Purpose of the Work: Initio developed a series of posters to promote each of the commonweal Theatre’s 2008 Season plays. The primary audience is the greater Lanesboro, MN community and the dier patron base of the theatre company. The greatest challenge was designing pieces that could easily be adapted to multiple sizes and printing techniques, including a one-color playbill cover.
CREDITS
company: Initio Advertising
designer: Dave Hagen
creative director: Paul Chapin
client: Commonweal Theatre
copywriter: Dave Schutz
illustrator: Dave Hagen
quantity: 250