Purpose of the Work: Little & Company sends a Valentine’s mailer each year to its clients, partners, family and friends. Years ago, it began as a marketing piece to keep Little top of mind. After doing this now for a decade or so, it’s become more of a tradition than a tool. Hopefully, it still keeps Little top of mind, but now based on our sincere well-wishes for those who give us time and support to do what we do—and do what we love.
CREDITS
company: Little & Company
designer: April Mueller
creative director: Joe Cecere
copywriter: Gene Valek
production: Enoch Peterson
project director: Kris McCoy
account director: Jaye Peterson
printer: Shapco
quantity/impressions: 2,000
date published: February 2008